When visitors come to a website there is a 3-5 second window you have to let them know what you offer. If they don’t find what they want in that time they will leave. The rate or percentage of visitors that leave is called the bounce rate. Web design can be improved to reduce the bounce rate, increasing the likelihood of visitors becoming customers.
When there is a high bounce rate it means you are losing potential customers. While many factors can be involved, a common one is the design of your website, so here are some tips on how to improve it.
If you’ve done much surfing you will have come across web designs that are so horrible you immediately hit the Back button. When designing your own website, you need to make sure it doesn’t contain any of those elements you dislike, because others are sure to feel the same way you did. Rather than scare your visitors away from your website you want to virtually take them by the hand and lead them around to show them what you’ve got.
When briefing your Internet Business Consultants in order to avoid scaring your customers away you will need to think carefully about exactly what it was that made you shudder and click away from that horrible website. Many factors could contribute to that action.
There were too many clashing colours
There was an overload of flashing gifs or animation that distracted you
The text was pale and small or merged with a background image so it was hard to see
There were ads all along the side that claimed attention you didn’t want to give them.
The ads looked tacky and were not even about the topic on the website