When it comes to logo design, it is essential to have certain basic elements in place to do its job and make people think about and remember the company it represents – and, hopefully, become customers. An effective logo will capture the attention of potential customers, but even those who don’t necessarily fall into that group will be aware of the logo and what company it represents.
Here are the 5 basic essentials of effective logo design.
- Take a look at all the company logos that you know, from Nike to Apple and more. You’ll see they are astounding in their simplicity. This makes them easy to recognise no matter where you see them.