Basic Essentials of Effective Logo Design

When it comes to logo design, it is essential to have certain basic elements in place in order for it to do its job; make people think about and remember the company it represents – and hopefully, become customers. An effective logo will capture the attention of potential customers, but even those who don’t necessarily fall into that group will be aware of the logo and what company it represents.

Here are the 5 basic essentials of effective logo design.

  • Take a look at all the company logos that you know, from Nike to Apple and more. You’ll see they are astounding in their simplicity. This makes them easy to recognise no matter where you see them.

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Top Logo Design Trends

As with everything else concerning life in general and the Internet specifically, trends come and go. Logo and web design trends have evolved and changed over the years, some of them becoming classic and others just staying long enough for us to enjoy, then cast aside.  There are many factors that influence trends of all kinds, including the design of logos. Sometimes it is simply that a design works really well so it becomes a classic. It can also be that something new pops up and becomes popular for a while but then falls by the wayside for whatever reason.

However, here are some of the current top logo design trends that seem set to stay.

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