How Email Marketing Works

If you are considering putting up an eCommerce website, you may be wondering just how it all works.  One thing that is essential is some kind of online marketing. There are many online web stores, so unless you have a sound digital marketing plan in place, not much targeted traffic will end up on your website. One of the easiest ways to market is by email. However, you do have to have an email list before you can do this.

Here’s how it works.  When visitors land on your website, you can offer them a free gift in return for their email address. This can be a digital gift, so you don’t have the cost of freight. Valuable information or a short email course with tips in it to do with whatever you are selling often works. Or you could offer a newsletter that lets them know of new stock or discounts ahead of anyone else.

The email address goes straight to your email hosts, such as MailChimp or aWeber, that you have linked to your website – which will probably be organised by your Web hosting specialists at You then go to that website and provide a set of emails to your clients, the first one being a welcome email that reminds them why and where they signed up. After the welcome email, you can schedule just one or many emails to go out every week, fortnightly, monthly or more often, however often you think it should be.


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