How Email Marketing Works

If you are considering putting up an eCommerce website, you may be wondering just how it all works.  One thing that is essential is some kind of online marketing. There are many online web stores so unless you have a sound digital marketing plan in place not much targeted traffic will end up on your website. One of the easiest way to market is by email, however you do have to have an email list before you can do this.

Here’s how it works.  When visitors land on your website you can offer them a free gift in return for their email address. This can be a digital gift so you don’t have the cost of freight. Valuable information or a short email course with tips in it to do with whatever you are selling often works. Or you could offer a newsletter that lets them know of new stock or discounts ahead of anyone else.

(more…)

Continue Reading →