10 Components of Branding

Any experienced digital agency will tell you that there are many different components of branding, and the logo is one of them, but without the other components, having a logo at all would be almost useless as far as getting people to become your customers goes.  All these other components are what create the customer experience of your business so that when they see the logo, they remember the other things. What are the other components?

  1. Commercials
  2. Celebrity endorsements
  3. Store design
  4. Product packaging
  5. In-store graphics
  6. Sponsorships
  7. Print ads
  8. Website design
  9. Hang tags
  10. The music used in videos

Not all of these will be used in smaller businesses, but larger ones like Nike include them all. Yet you’ll be sure to note that their logo is very simple – a black ‘swoosh’ mark that represents power and speed.  It also looks somewhat like a tick – or check mark, depending on which country you come from or the outline of the toe and sole of their running shoes.


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