If you’ve done much surfing you will have come across web designs that are so horrible you immediately hit the Back button. When designing your own website, you need to make sure it doesn’t contain any of those elements you dislike, because others are sure to feel the same way you did. Rather than scare your visitors away from your website you want to virtually take them by the hand and lead them around to show them what you’ve got.
When briefing your Internet Business Consultants in order to avoid scaring your customers away you will need to think carefully about exactly what it was that made you shudder and click away from that horrible website. Many factors could contribute to that action.
- There were too many clashing colours
- There was an overload of flashing gifs or animation that distracted you
- The text was pale and small or merged with a background image so it was hard to see
- There were ads all along the side that claimed attention you didn’t want to give them.
- The ads looked tacky and were not even about the topic on the website
- It was difficult to know where to go to find what you wanted
- It took ages to load and when it finally did the result wasn’t worth the wait because you couldn’t find anything about your keywords
- There was too much on it, all screaming for your attention
- The images were not relevant to the topic
Once you’ve decided what you hate most, make sure your own design is the opposite of that and you’ll attract more visitors and they will stay longer on the page. Here are 3 tips to help you design a website that visitors will love.
- Give your website designer all the information they need including target market, general and specific objectives and marketing strategies. Listen to the advice of the designer, but ask questions when you don’t quite understand the why of the matter. Look at the websites of competitors and decide what you don’t like about them and why, then tell the designer. Use a professional source to define the keywords you will need to use.
- Use a flow chart to portray what you want website visitors to do and where you want them to go. Make the most important topics the easiest to see and find. Don’t bury topics under sub topics. It all needs to be plain, simple and easy to use. Check up on the designer to make sure they are doing what you want. Don’t hesitate to tell them if you don’t want something they’ve put in.
Have a blog on your site to ensure you can always have fresh content without changing the main pages of your site.