In today’s world of the internet, many businesses use social media as part of their marketing and communication, and whilst the vast majority of businesses will do so with no problems, if you ask Fletcher Commercial Lawyers, they will point out that social media needs to be used with considerable caution.
The reason is, contrary to the belief that most people have of social media merely being a ‘bit of fun’, or where businesses can seek to engage with their customers, it can also be used against you, and your business, or conversely, used in your favour.
Now we are not suggesting that Facebook, Twitter, or Instagram might be out to get you, and let’s be honest the people who own these social media giants have more to deal with than trying to make life difficult for local businesses. Instead, it is you, or those that post your business’s behalf, that can unwittingly be the one to create the problems.
As far as the legal position stands at the moments in Australia, there is an increasing belief that words, images, sounds, and videos posted on social media, can be used every bit as effectively as evidence, as the types of evidence currently presented in court.