The most important goal for any business website is to engage and convert visitors to customers, but this cannot be accomplished unless visitors can actually find your website amongst the millions that are out there. Web design has an important part to play in getting found, so here are some tips to help ensure your website can be found by potential customers.
In the early days of Internet action things were somewhat simpler. These days there are many different factors to take into account if you want your web business to be successful. One of them is responsive design. This simply means ensuring your website shows up well on mobile phones and other devices with small screens. This is called responsive web design and is important since around 84% of people now access the Internet with their mobile phones.
Many businesses turn to the Internet for branding their company. There is a great deal they can do to establish the brand and reputation of their business in cyber space and as with many other places trends come and go while other evolve into something new. Here are some of the latest hot branding trends you could implement for your business.
These days, branding is all about the customer and businesses strive to connect with them on a much deeper level than previously. This includes making sure they provide a better customer experience in not one, but all of the touch-points there are between a customer and the business they interact with. The thing to remember is that branding is a long term strategy that will bring organic growth rather than a short term quick fix solution to getting more customers.
When visitors come to a website there is a 3-5 second window you have to let them know what you offer. If they don’t find what they want in that time they will leave. The rate or percentage of visitors that leave is called the bounce rate. Web design can be improved to reduce the bounce rate, increasing the likelihood of visitors becoming customers.
When there is a high bounce rate it means you are losing potential customers. While many factors can be involved, a common one is the design of your website, so here are some tips on how to improve it.
When it comes to planning your business it is advisable to seek advice from people like a financial planner. They can help you to do many of things needed to set up and run a business, to expand and grow it and to wind it up when you are ready to retire. The right kind of financial planning will ensure that your cash flow is healthy so you can pay your bills on time and make sure the business is making a profit.
However, when you are looking for a financial advisor you have to take care that they are working independently. Some such people get paid for selling certain products such as insurance or other products and this makes their advice suspect because it is a conflict of interest. They are likely to advise you that a certain product – that they get paid for – is the best option for you when it is really not.
If you are considering putting up an eCommerce website, you may be wondering just how it all works. One thing that is essential is some kind of online marketing. There are many online web stores so unless you have a sound digital marketing plan in place not much targeted traffic will end up on your website. One of the easiest way to market is by email, however you do have to have an email list before you can do this.
Here’s how it works. When visitors land on your website you can offer them a free gift in return for their email address. This can be a digital gift so you don’t have the cost of freight. Valuable information or a short email course with tips in it to do with whatever you are selling often works. Or you could offer a newsletter that lets them know of new stock or discounts ahead of anyone else.
A business website is not like a personal one, so you need to have it done professionally in order to actually look professional, work well and achieve your goals, whatever they happen to be. Clear communication between the website owner and the designer is essential to ensure the web design can achieve your goals. If you don’t know what they are, it’s time to think hard about it, because it’s vital to tell the designer what you want before he starts on it.
Here are 10 questions you need to answer in order to get the kind of website you want.
When you run a business you’ll most likely have a lease for the property. Most leases are drawn up to favour the landlord so it is important to fully understand all the implications of the many clauses before you sign a corporate lease. Experienced property lawyers are the best ones to give you advice on leases and it is totally worth the cost of hiring one to examine your potential lease and ensure it is a good fit for you and your business.
Most leases contain many clauses about a varied number of topics. Many of the clauses are negotiable if the landlord is willing, but not all are. If your potential landlord is not willing to negotiate on any point, it might be best to look elsewhere for your business premises, because some of those clauses are very likely to cost your business money – maybe even enough money to send you broke.
Any experienced digital marketing agency such as Slinky Digital will tell you that there are many different components of branding and the logo is one of them, but without the other components, having a logo at all would be almost useless as far as getting people to become your customers goes. All these other components are what creates the customer experience of your business so that when they see the logo, they remember the other things. What are the other components?
If you own a business you will have to sign a lot of contracts. There are many different types of business contracts and commercial lawyers are needed to ensure you are not signing something that will adversely affect your business or your ability to run it. People agree to contracts in all their daily buying without even realising it. Such contracts are not signed, but include a clause that by doing business with the company you agree to the terms of the contract.
This can be as simple as setting up a bank account or buying a book online. It is in place when you purchase groceries or go to the doctor or dentist. Most people don’t even read these contracts and it doesn’t really matter most of the time. It simply protects the business in some way.
As with everything else concerning life in general and the Internet specifically, trends come and go. Logo and web design trends have evolved and changed over the years, some of them becoming classic and others just staying long enough for us to enjoy, then cast aside. There are many factors that influence trends of all kinds, including the design of logos. Sometimes it is simply that a design works really well so it becomes a classic. It can also be that something new pops up and becomes popular for a while but then falls by the wayside for whatever reason.
When it comes to setting up and running a business, if you don’t know the legal requirements you have to comply with, you are likely to attract a fine. While there is help to be found online, understanding all the fine details is sometimes very difficult. It is far better to check your local lawyers list and then consult with lawyers who can explain it all to you in layman’s language and who can help with many of the problems that may arise.
All businesses have a budget of some kind they need to stick to. The budget does not usually allow for paying fines that in some cases can run into many thousands of dollars. In addition, when you don’t do something that is a legal requirement, fixing it can be time consuming. This means your business will not get up and running to your timeline and your time and attention must go to fixing the legal problem instead of working on your business.
Instead of risking this kind of delay, keep your business lawyers on hand so they can do all the legal work to ensure your business complies with all the rules and regulations needed for that particular kind of business. These differ according to the kind of company you have set up, as well as which business sector you conduct business in and even how big your business is, which is why it is more difficult for the business person to work out which apply to their business.
Much is said about the role of SEO in getting a website into the first page of the search engines result, giving it a far better chance of being chosen by the person who typed in a specific keyword or phrase. But most people think of search engine optimisation as using suitable keywords in the text of their website. However, adding keywords to the appropriate places is only a small part of the overall digital strategy that should be used to ensure the success of any website.
Link building also plays a significant part of SEO. Back when search engines were not that smart, people got away with using what is known as ‘black hat’ techniques to enhance the visibility of a website. One of those techniques was to do a bulk link to ‘link farms’. For a reasonable cost, these link farms would supply links to many websites that got good traffic – but they usually weren’t the kind of websites you’d want to be linked to.