The Role of Link Building in SEO

Much is said about the role of SEO in getting a website into the first page of the search engines result, giving it a far better chance of being chosen by the person who typed in a specific keyword or phrase.  But most people think of search engine optimisation as using suitable keywords in the text of their website.  However, adding keywords to the appropriate places is only a small part of the overall digital strategy that should be used to ensure the success of any website.

Link building also plays a significant part of SEO. Back when search engines were not that smart, people got away with using what is known as ‘black hat’ techniques to enhance the visibility of a website. One of those techniques was to do a bulk link to ‘link farms’. For a reasonable cost, these link farms would supply links to many websites that got good traffic – but they usually weren’t the kind of websites you’d want to be linked to.

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A Guide To Recognising Drug Abuse In The Workplace

As an employer, you have both a legal and a moral obligation towards the welfare of your employees which can apply to such diverse areas as ensuring you pay them on time, and supporting them if they have medical needs, such as being required to enter a drug rehab program. Most employers reading that will acknowledge the first of those two examples as a given, but as for the latter, drug rehab, there may be a few raised eyebrows.

Thankfully, the number of raised eyebrows will be a lot fewer than if we had posed this same scenario thirty or so years ago. Then, an employee found to be addicted to drugs, such as an ice addiction, would have been summarily dismissed and shown the door immediately. Today, thanks to more enlightened thinking towards employment rights and acknowledgement of drug addiction as an illness, most businesses, and their owners, take supportive stances rather than judgmental ones.

Note that we are not suggesting that we condone drug talking in the workplace, nor that it should in any way be encouraged. However,  given that drug addiction is now classed as an illness rather than a crime, a more positive culture exists within businesses and the aim of supporting those blighted by shrug addiction prevails rather than punishing them.

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Web Design Tips To Help Your Website Get Found

The most important goal for any business website is to engage and convert visitors to customers, but this cannot be accomplished unless visitors can actually find your website amongst the millions that are out there. Web design has an important part to play in getting found, so here are some tips to help ensure your website can be found by potential customers.

  • In the early days of Internet action, things were somewhat simpler. These days there are many different factors to take into account if you want your web business to be successful. One of them is responsive design. This simply means ensuring your website shows up well on mobile phones and other devices with small screens. This is called responsive web design and is important since around 84% of people now access the Internet with their mobile phones.

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Reasons For Using Online Team Building Activities

One of the ‘difficulties’ often cited by those who want to use team building activities to enhance their team’s togetherness is that they are unable to think of any. At the risk of sounding rude, that is simply nonsense as there are literally hundreds, if not thousands, of team-building activities that they could utilise.

There are so many that they can be split into different categories depending on what sort of team-building exercise it is or their specific purpose, and there are also sub-divisions with regard to where the team-building activities take place. One of those categories is team-building activities that take place online or virtually, which is the term sometimes used.

It might seem strange to some that a team-building exercise should take place online, given that they may have a team of sports players or employees who all work in the same office. However, there are several reasons why it makes sense to have a virtual or online team-building activity rather than one where everyone is in the same location.

The first points to recent events with regard to the coronavirus pandemic whereby, depending on where you live, it meant that restrictions regarding getting together for most activities were not possible or even allowed. This meant that many activities that would normally have taken place physically switched to online, with meetings being a prime example and team building activities being another.


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How Email Marketing Works

If you are considering putting up an eCommerce website, you may be wondering just how it all works.  One thing that is essential is some kind of online marketing. There are many online web stores, so unless you have a sound digital marketing plan in place, not much targeted traffic will end up on your website. One of the easiest ways to market is by email. However, you do have to have an email list before you can do this.

Here’s how it works.  When visitors land on your website, you can offer them a free gift in return for their email address. This can be a digital gift, so you don’t have the cost of freight. Valuable information or a short email course with tips in it to do with whatever you are selling often works. Or you could offer a newsletter that lets them know of new stock or discounts ahead of anyone else.

The email address goes straight to your email hosts, such as MailChimp or aWeber, that you have linked to your website – which will probably be organised by your Web hosting specialists at www.slinkywebhosting.com.au. You then go to that website and provide a set of emails to your clients, the first one being a welcome email that reminds them why and where they signed up. After the welcome email, you can schedule just one or many emails to go out every week, fortnightly, monthly or more often, however often you think it should be.

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8 Reasons for People to Choose Your Fencing Company

Whenever people want to hire builders or maybe a fencing contractor, they research several companies and then ask for quotes. They may even want to speak to the contact person by phone or face-to-face to ask them specific questions. One way to ensure you get lots of fencing work is to give potential clients the correct answers to their questions, either on your website, brochures or when speaking to them.

To do that, you have to know what they will ask you. Here are eight likely questions they’ll ask. If the answers are correct, they will become eight reasons why those people will choose your company to do their work.

  • Do you offer a warranty? You need to, both on the construction of the fence and on the materials. The warranty should be for a reasonable amount of time to give your potential clients peace of mind.

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The Latest Hot Branding Trends

Many businesses turn to the Internet for branding their company. There is a great deal they can do to establish the brand and reputation of their business in cyberspace, and as with many other places, trends come and go while others evolve into something new. Here are some of the latest hot branding trends you could implement for your business.

  • These days, branding is all about the customer, and businesses strive to connect with them on a much deeper level than previously. This includes making sure they provide a better customer experience in not one but all of the touch-points there are between a customer and the business they interact with.  The thing to remember is that branding is a long-term strategy that will bring organic growth rather than a short-term quick-fix solution to getting more customers.

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7 Tips to Reduce Your Bounce Rate with Web Design

When visitors come to a website, there is a 3-5 second window you have to let them know what you offer.  If they don’t find what they want in that time, they will leave. The rate or percentage of visitors that leave is called the bounce rate.  Web design can be improved to reduce the bounce rate, increasing the likelihood of visitors becoming customers.

When there is a high bounce rate, it means you are losing potential customers. While many factors can be involved, a common one is the design of your website, so here are some tips on how to improve it.

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What to Look for in a Financial Planner for Your Business

When it comes to planning your business, it is advisable to seek advice from people like a financial planner. They can help you to do many of the things needed to set up and run a business, to expand and grow it and to wind it up when you are ready to retire. The right kind of financial planning will ensure that your cash flow is healthy so you can pay your bills on time and make sure the business is making a profit.

However, when you are looking for a financial advisor, you have to take care that they are working independently. Some such people get paid for selling certain products such as insurance or other products, and this makes their advice suspect because it is a conflict of interest. They are likely to advise you that a certain product – that they get paid for – is the best option for you when it is really not.

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10 Tips to Getting the Best Web Design

A business website is not like a personal one, so you need to have it done professionally in order to actually look professional, work well and achieve your goals, whatever they happen to be.  Clear communication between the website owner and the designer is essential to ensure the web design can achieve your goals. If you don’t know what they are, it’s time to think hard about it because it’s vital to tell the designer what you want before he starts on it.

Here are ten questions you need to answer in order to get the kind of website you want.

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