Whenever people want to hire builders or maybe a fencing contractor like Eline Fencing, they research several companies, then ask for quotes. They may even want to speak to the contact person by phone or face to face to ask them specific questions. One way to ensure you get lots of fencing work is to make sure you give potential clients the right answers to their questions, either on your website, brochures or when speaking to them.
To do that you have to know what they are going to ask you. Here are 8 likely questions they’ll ask. If the answers are right, they will become 8 reasons why those people will choose your company to do their work.
- Do you offer a warranty? You need to, both on construction of the fence and on the materials. The warranty should be for a reasonable amount of time to give your potential clients peace of mind.
- How long will it take? Most people want to have at least some idea. When working out the time frame, make sure you allow for wet weather or other possible delays. Tell them the time estimation has to be approximate, but do everything in your power to keep to it.
- Are your supplies sourced from the manufacturer. If so, they’ll expect a cheaper rate since you are cutting out the cost of the middle man. If you don’t do this, consider it if possible as it can certainly make a difference to your own costs. You don’t have to pass all the savings on to the client.
- How long have you been in business? If you are a new start up, there’s not much you can do about this, unless you can point to your family name. Has your family been in business? Tell them that. Got a friend who’s in business? Ask him or her for a reference. Don’t lie about it, because you’ll get found out and it will do nothing for a good reputation.
- Where can we see your work? Get some work to show them by doing some for free or a steep discount – or for the cost of materials. Ask builders who have display homes if you can erect a fence on their site. Build the fence for your own home.
- Do you have any testimonials? Ask for some from previous satisfied customers. Add them to your website and advertising brochures. Have them on hand to pass out to potential clients who ask you.
- Do you belong to any industry organisation? If you do, that will make you much more credible as stricter standards and codes of conduct are required. Become a member of the Master Builders Association and make sure it is on your website.
- Do you have insurance? Any business who is serious about staying in business should have public liability and employee insurance.